Content Marketing Strategy
- 78 percent of effective content marketers use press release services in their content marketing strategy (Content Marketing Institute & PR Newswire)
- 70 percent of marketers lack a consistent or integrated content strategy (Altimeter)
- The most successful B2B marketers spend 40 percent of their total marketing budget on content marketing. The average of all respondents is 26 percent. (Content Marketing Institute, 2017)
- The most successful B2C marketers spend 26 percent of their total marketing budget on content marketing. The average of all respondents is 22 percent. (Content Marketing Institute, 2017)
- The top tools marketers are planning to deploy in 2017 include account-based marketing, multichannel lead nurturing, and content syndication. (Demand Gen Report, 2017)
https://www.cision.com/us/resources/tip-sheets/2018-the-ultimate-list-of-content-marketing-statistics/
